Savitude Spotlight: LM StyleBar
Savitude will be interviewing inspirational enterpreneurs to learn about their career tips and favorite power outfits in our column called "Savitude Spotlight". We are starting with one of the designers from our shop: Lauren Midlam, Creative Director from LM StyleBar.
What inspired you to create your brand?
I was finding it increasingly difficult to find well fitting, quality clothing, made from wonderful fabrics that were reasonably priced. I wanted pieces that were classic, that I could mix and match into my wardrobe and replace my worn favorites. At the same time I wanted clothing that I could wear to corporate settings and feel professional and polished. After over a decade of experience working in the fashion apparel industry for St. John Knits and Urban Outfitters, I decided to design and create what I was looking for.
Tell us about LM StyleBar
I want women to feel empowered by their wardrobe and inspired when they step into an outfit every day. The LM StyleBar collection is meant to do just that. Designed with professional women in mind, each piece of the collection acts as a building-block to a polished, professional, and stylish wardrobe that can be utilized for almost any occasion, whether that be for a job interview, a typical work day, or something to wear to a networking or family function. The collection caters to busy women on the go, who need versatile, well-designed pieces.
Tell us how wearing your designs have added to your professional image?
I am designing clothing for women like me. We want clothes that are beautifully constructed and make us feel (even more) confident when we wear them. The clean lines and solid fabrics of my designs compliment and add to my business acumen. I’ve heard from customers “Your clothes make me stand straighter and walk with poise.” I love this statement because this is exactly what I set out to accomplish with my designs. If this isn’t confidence, I don’t know what is.
What is your power outfit(s)?
I feel confident in dresses that are form fitting yet office appropriate, like LM StyleBar’sPonte Knit Color Block Dress. It hits just below the knee and has the slightest v-neck to show off my favorite necklace without showing too much skin. To mimic a suit, I like to add a stretch tailored blazer, like LM StyleBar's Donatella Cut-out Stretch Blazer or Premium Stretch Crepe Tux-Tail Blazer when in front of a group.
Could you send a photo in one of your power outfits?
This photo was taken during a trunk show. I’m pictured on the left with a customer who is wearing and purchased the same Ponte Knit Color Block Dress with the matching pop-over reversible jacket. One dress worn 2 ways. I would have worn this exact outfit I’m pictured in during one of the many presentations I used to give when I worked at Urban Outfitter’s Inc. One of the most satisfying aspects of my job as a designer is introducing new ways to wear a foundational item, in this case a blazer and form fitting dress, to my customers so they can utilize their wardrobe for an array of different occasions. It’s like I am a stylist specializing in wardrobe versatility - I love it!
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